Case study 01Launch film
LUMINA by Vision
A new residential tower launched from a set of renders. The identity is warm light on stone, carried into the brand book, brochure, site signboard, building wrap, social and two films.
one brand



I take a development from its renders to launch day: the brand identity, the sales brochure, the signage and billboards, and AI films that let buyers feel the building before it stands.
Developments taken from first render to launch day
AI films, reels and edits. Eleven of the best are below
Real estate brands, print and campaigns
Brand, print, campaign and film, start to finish
From first film to final billboard. Hover to preview, click to watch with sound, or play all eleven back to back.
Two of my launches for Vision Developments in Dubai, shown in full. Each one started as a set of renders and ended up in print, on site, on billboards and on buyers' phones.
Case study 01Launch film
A new residential tower launched from a set of renders. The identity is warm light on stone, carried into the brand book, brochure, site signboard, building wrap, social and two films.



Case study 02Launch film
A launch beside the Jumeirah Golf Estates greens: brand guidelines on a spiralling leaf pattern, a full sales kit, a billboard, social offers and two films.



The day-to-day work around each launch: Instagram grids, campaign stories, and the print and outdoor pieces that carry a brand onto the street.
One designer carries the story through every touchpoint, so the billboard, the brochure and the film all feel like the same building.
Name, story and audience, set with the sales team.
Mark, palette, pattern and a brand book.
Brochure, fact sheet, sales offer and trifold.
AI films, signage, billboards, building wraps and social.

I'm Ahmed Abdelaziz, a multimedia designer in Dubai. I design real estate launches end to end, so a project looks like one story from the first render to the keys.
Send me the renders and the launch date. I'll come back with a plan for the brand, the print and the film.